+312%VISITAS ORGÁNICAS VS Q1
[ ÚLTIMOS 42 DÍAS ]
CTR8.4%
POS. MEDIA4.2
CLICKS2.341
► STATUS LOG
- 10:42:14CWV: LCP 1.8s INP 142ms CLS 0.03
- 10:42:17Backlink nuevo · economist.com · DR 91
- 10:42:08Crawl GSC · 142 URLs indexadas
[ UNCLASSIFIED / ∅ ]
Honest SEO for SMBs, SEOs and curious minds.
Three paths based on what brings you here. SMB looking for clients from Google, SEO looking for real AI applied to the craft, or pure curiosity about how the field is changing. Pick the one that fits you.
Where to start
[[ WHERE TO START ]]
Three paths depending on what brings you here. Click the one closest to your situation and the site adjusts to you.
I run a business
I want more clients from Google.
You run a local SMB (law firm, clinic, workshop, hospitality) and need customers to find you when they search for your service in your area.
How I work local SEOI'm a SEO or marketer
I want to see AI applied to SEO for real.
You work in the craft and care about how Claude / ChatGPT are used for audits, automation, and LLM citations — without the sales pitch.
How I use Claude Code to audit SEOJust curious
I want to understand how SEO is changing with AI.
Not selling anything, not buying anything. Just curious about AEO, GEO SEO, and AI Overviews without the industry noise.
AEO and GEO SEO for SMBs
Manifesto
[[ MANIFESTO ]]
- SEO doesn't speed up time, it orders it.
- Every professional practice needs its own architecture.
- I don't sell rankings, I build measurable trust.
- Fourteen years, hundreds of clients, one single way of working.
[[ CAPABILITIES ]]
Three ways to work with me — depending on who you are.
[01]
[[ FOR CLIENTS ]]
If you run a local business
«Technical SEO + local + content. Full strategy so you get found»
- Technical audit with impact-prioritized plan
- Google Business Profile + Professional Schema
- Local lead capture: zone pages, citations, reviews
[02]
[[ FOR SEOs ]]
If you do SEO
«Monthly AI applied to SEO workshop, 1-to-1 mentoring, open-source tools»
- Monthly AI Workshop — €95/month
- 1-to-1 Mentoring — €250/hour
- Open-source MIT on GitHub
[03]
[[ FOR CURIOUS MINDS ]]
If you just want to understand
«Spanish SEO Observatory, biweekly essays, Workshop newsletter»
- Spanish SEO Observatory — OPEN ACCESS
- Biweekly essays — FREE · RSS
- Workshop Newsletter — FREE/month
COMPLETE PLAN · 360
Want everything together, not separate services?
01 · LOCAL
Local SEO and Google Business Profile
02 · TECHNICAL
Technical SEO and Core Web Vitals
03 · AUDIT
Audit and continuous strategy
Plan SEO 360
«For businesses that need complete coverage»
- A single point of contact, not three separate proposals
- Integrated strategy where the 3 layers reinforce each other
- 12-month retainer with intense setup month 1
- Monthly call + weekly dashboard + quarterly business review
[[ PROCESS ]]
Five steps. Zero fluff.
01
Diagnostic
Listening is the hardest part of the craft.
After years doing this, listening properly is still what I find hardest. Every client has what looks like the same need —«more clients»— and they all turn out to be different. Sometimes the client knows what they want but can't find where it fits in my work. That's why the first conversation is just that: ask and understand, before proposing anything.
02
Plan
A plan that gets reshaped every month.
The initial plan covers the big stuff: architecture, core content, Schema, Google Business Profile, 90-day priorities. But SEO in 2026 is no longer a fixed plan: Google ships changes every month, AIs shift how they cite sources every quarter. The plan keeps adjusting to what's coming, without losing sight of what we set out to achieve.
03
Execution
Human work, with AI where it actually helps.
On-page implementation, professional Schema, editorial content aligned with how your client searches, a living Google Business Profile. I use in-house AI tools to speed up the repetitive parts (Schema audits, FAQ validation, copy variant generation), but the call and final filter are human. If something is written by AI and I don't edit it, it doesn't ship.
04
Measurement
Monthly reports we keep making clearer.
Search Console, GA4, real Core Web Vitals, positions per keyword, AI citations. Each month I try to make the report a bit more accurate, more visual, and more readable than the previous one. If you need to read it twice, it's badly written. If your team doesn't understand what changed, it's not worth it either.
05
Result
Clients who arrive already decided.
The goal isn't ranking #1 for a vanity keyword: it's that the person who needs exactly what you do finds you before others, arrives at your site with the information they need to decide, and reaches out feeling they're in good hands before talking to you. That means fewer lukewarm calls and more clients arriving already convinced.
[[ CASE 01 · LAW FIRM · TERRASSA ]]
A divorce reference in Terrassa, from Google.
Field study · 01 · Family law
A local firm with a clear specialty (family law, divorces) and a very concrete market (Terrassa and surrounding area). We rebuilt the technical architecture, wrote content aligned with how the client searches when going through a difficult process, optimised Google Business Profile, and Schemas LegalService and AttorneyService. The goal wasn't to rank for «lawyers Terrassa» —saturated— but to dominate the local conversation about divorce and custody, where the firm could compete with real authority.
Top 3Local pack «divorce lawyer Terrassa»
+6Qualified inquiries / week
12 mSustained without seasonal drops
«I thought SEO was for big companies. Jesús showed us how a client searches when they're thinking about divorcing, and that changed everything.»
About Jesús
[[ ABOUT JESÚS ]]
I'm an independent SEO consultant. I work from Valencia and mostly with professional practices —law firms, accountants, clinics, dentists— across Spain. I don't optimise for «lawyers Madrid» or «dentist Barcelona»: I work in the space where a local SME can actually compete and where a real client is looking for real help.
My way of working comes from years of listening to clients who arrived frustrated from agencies that spoke to them in empty metrics. I learned, above all, to ask one question before proposing anything: what is your client searching for when they need you?. Almost always, what the business thinks the client is searching for and what the client actually types into Google are different things, and that's where the real work starts.
I edit the Spanish SEO Observatory, a public directory of consultants in the sector with visible criteria. I publish every fortnight on how the craft is changing with AI, no funnels, no promises. I build tools in the Workshop that ship with their prompts and real costs on /transparency. I don't promise the top 1, I don't buy reviews, and I don't sell monthly packages without diagnosing first.
[[ CONTACT ]]
Shall we talk about it?
Tell me about the problem or the question. Thirty minutes, no commitment, I tell you what I see and whether it makes sense to keep going.
[email protected]Avda. de la Constitución, 38
46009 Valencia · Spain
NIF 16569822R