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Plan SEO 360 — Integrated SEO strategy for your digital business

Local SEO + technical SEO + content strategy in a single proposal. For businesses that want complete coverage with one point of contact, not three agencies coordinating poorly.

Who this service is for

If your business needs complete coverage — Google Maps positioning, a technically clean website, strategic content that adds up — and you prefer a single point of contact instead of coordinating between three different agencies, this is the service.

It's for you if:

  • You hired local SEO at some point but notice that without addressing technical issues your site can't progress further.
  • You have a small internal team (or no team at all) and don't want to build an in-house SEO department.
  • You want an advisor who also executes, not a consultant who delivers a report and leaves.
  • You want complete personalized attention, not a canned service with a template per industry.

What it's NOT

It's not a cheap bundle of 3 services with a discount. That would simply be adding.

Plan SEO 360 is a proposal with its own added value: an integrated strategy where the three layers reinforce each other. A new service page serves local SEO (zone), technical SEO (Schema, performance), and content (search intent). When you work all three layers at once, the result is more than the sum.

It's also not a service for those who want 3-month guarantees. Real SEO needs at least 12 months to show solid, sustainable results. If your budget only holds 3-6 months, start with one of the individual services and let's see results before scaling up.

The three layers integrating

Layer 1 — Local SEO (continuous month 1-12)

Initial setup + monthly maintenance. Same as the individual Local SEO service, but integrated with the global strategy:

  • Optimized and maintained Google Business Profile.
  • NAP consistency across all properties.
  • LocalBusiness Schema implemented.
  • Monthly local content (neighborhood post, zone profile, etc.).
  • Review monitoring with suggested responses.

Layer 2 — Technical SEO (initial audit + continuous monitoring)

Same as monthly Technical SEO, but with continuous oversight without waiting for scheduled audits:

  • Complete technical audit in month 1.
  • Implementation of quick wins in months 2-3.
  • Systematic quarterly re-audits.
  • Continuous monitoring after deploys (regressions caught in hours, not weeks).
  • Core Web Vitals as a permanent target.

Layer 3 — Strategy and content

What separates a 360 retainer from the sum of individual services:

  • Convergent keyword research: what the local audience expects, what's missing technically, what new content opportunities exist.
  • Editorial plan over 12 months with pieces connecting local + technical (a new service page in a new zone reinforces both layers).
  • 1-2 new pieces of content per month with clear intent and strategy behind.
  • Iteration: every quarter we review what works and where to pivot.

How we work

Month 1 — Intense

Highest workload month. Initial calls (detailed kickoff on objectives, competition, resources). Complete local audit + complete technical audit. Proposal of 12-month roadmap with clear quarterly phases. Looker Studio dashboard setup. Tool access.

Months 2-12 — Disciplined execution

We work on your shared calendar. Weekly async delivery (what was done, what's next, what I need from you). Monthly 45-min call for debrief and decisions. Dashboard updated weekly, not at month end. Quarterly business review every 3 months with replanning if needed.

Metrics we monitor

LayerMetrics
LocalLocal pack positions, local organic traffic, calls/bookings/clicks from GBP, form conversions by zone.
TechnicalCore Web Vitals (LCP/INP/CLS), indexed pages, 4xx/5xx errors, GSC coverage, crawl budget ratio.
ContentTraffic by intent, new rankings detected, cannibalization, SERP CTR.
BusinessReal conversions (if tracking is set up), qualified leads, estimated channel ROI.

The price

Initial setup + 12-month retainer. Exact figure depends on three factors:

  • Site size: 100 URLs vs 10,000 URLs are very different efforts in technical audit.
  • Current technical complexity: a standard WordPress site is not the same as a custom e-commerce with 5 languages.
  • Volume of local services: 1 location vs 8 branches changes the scope of Google Business Profile.

Usually comes out to a 15-20% discount over hiring the 3 services separately, plus the added value of integration.

For a personalized proposal:

Contact for a custom proposal

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FAQ

What's the difference between Plan SEO 360 and hiring the 3 services separately?
Three things: a single point of contact (me) instead of coordinating between 3 different proposals; integrated calendar (technical audit informs the local roadmap, content reinforces both); and priority on my attention. It's not a cheap bundle — it's a proposal with its own added value.
Why do you ask for a 12-month minimum commitment?
SEO 360 is a team sport and a time sport. The first 3 months are setup and intense diagnostics. From month 4 to 6 the first movements in local positioning start. From 7 to 12 comes the consolidation and real ROI. Less than 12 months isn't worth it for either of us.
What if in month 3 I see traffic going up and want to accelerate?
Perfect. We renegotiate scope upward: more pages, more technical audits, more content. The retainer is flexible, not a fixed time box. But the 12-month commitment stays as a floor, not a ceiling.
What does each month include exactly?
Google Business Profile maintenance and local SEO. Continuous technical monitoring (Core Web Vitals, indexing, 4xx/5xx errors). Quarterly complete audits. 1-2 new pieces of content per month connected to the strategy. Monthly 45-min call for debrief and decisions. Looker Studio dashboard updated weekly.
What guarantees do you give on rankings?
None that depend on Google. What I do guarantee: exhaustive audit, clear plan, disciplined execution, honest reports, and direct access to me. Rankings go up or they don't, but you'll always know why and what we're doing about it.
How much does it cost?
Initial setup + 12-month retainer. Exact figure depends on project size (100 vs 10,000 URLs are very different efforts), current technical complexity, and sector. Usually a 15-20% discount over hiring the 3 services separately. Send me your business details and I'll send you a personalized proposal within 48 hours.

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Plan SEO 360 — Integrated SEO strategy for your digital business — Jesús Porres · Jesús Porres